Photography for designers or how to shoot in ghetto conditions.
Couple of months ago good friends of mine and ex-Fi colleagues, guys from "Made For Humans", asked me for some custom photography for their product, a project management tool called "Float".
The ask was quite simple, it had to be a photo with desk of a producer (a person who uses the product the most) and showcase actual screenshots in the devices. The goal I had was to create something more custom than most of the photos like that online. Pretty much any digital product has that type of photography on their website, the one where you see a laptop on a desk shot up front/from above or a hand with an iPhone. When I design, and especially recently with over-hyped "flat design" being used everywhere, I go by the rule that your design should be so custom and so branded, that it should be hard for it to be "stolen". I think designer's job is to create visual design that works for specific task, goal, visual branding, you name it. It should be hard to take an image and just swap the logo. That applies to actual digital design — layouts that designers create for the a client or in this case to photography.
The first idea on how to keep it simple but add a little "twist" on it, was to play on the brand name "Float". I thought that all the objects should be floating up in the air, as well as I would select very narrow color palette that corresponds with the core color and try shoot objects that are white and blue (or retouch them later).
I made a very quick sketch of what I was thinking of doing: