Back in September of 2015 we were super honored to get nominated and win "Best Agency of the Year" by .NET Awards. Unfortunately due to our work schedule we were unable to fly to London and receive the award during the ceremony. At some point organizers finally e-mailed us ahead of time saying that we won and asked us to record an "acceptance speech" that they would be able to show on the large screen during the event.
To say thank you to all of you who supported us the first year we were in business and voted for us, we couldn't just record "another" video in-front of the webcam. We decided to put some effort into this and just have fun since we had an occasion.
Here's the final video you can check out, but below I wanted to show some of behind the scene photos from making the video.
First, we decided to go to the closest Lowe's store right by our studio in Gowanus to buy foam boards as well as spray paint. I never bought spray paint here in the US, but apparently to buy one, you need to show your ID :S
Initially we wanted to set up a table under the bridge in Gowanus, put some boards with the name of our studio and ask regular pedestrians if they needed a website. The idea was a bit hazy as well as looked like we were homeless. At least we got the boards with paint and headed straight to our rooftop where we shot our fencing photos.
Right on the roof we started spray painting foam boards with signage. We really wanted our signs to appear kitschy, so we went with gold and toxic pink colors. I quickly covered my nice sneakers with pink paint and pats got ruined with gold. It was a complete disaster.
I really should have watched some YouTube videos about how to use spray paint in the most efficient way. I was all covered in paint. Because of the photo above, our video project got a code name "Goldfinger", a James Bond reference.
That second "N" letter being mirrored happened by complete accident. Since we had limited amount of foam boards, I was so focused on not making a mistake, so I just happen to make one.
Now when the signs were ready we went for a walk around Gowanus looking for a nice location to shoot the video. We wanted something scenic and a space that would look absurd for us to be in. Right downstairs in our building there's an awesome car repair shop called "Prestige", even the name is awesome. We started chatting with the owner who happened to be an extremely nice and cool guy named Shawn. Not that he only allowed us to shoot at his garage, but he was totally into the whole thing, hanging out with us, chatting and that is actually him in the last scene of the video who we ask if he needed a website.
It just took two takes! Boom, like a pro. Back upstairs in the studio we patched the video quickly in FinalCut and off we sent it to London waiting for the ceremony to happen.
A month later we received an actual award sent to us from the UK. And the latest issue of .NET magazine with a 5 page spread about us. Super stoked!