There's one photo that has been used the most in all of our design mock ups at work.
In the summer of 2010 I went to volunteer in Portugal. The job was fairly simple; myself and another 15 volunteers from all over the world stayed in the camping area near little town called Pedrogão, where we were tasked to clean the forest nearby. All we had to do is to get rid of trash, dead leaves as well as dead trees that inflame easily. We only had to work first half a day and the rest was up to us. So we traveled across the coast of Portugal a lot visiting different beaches every day.
During one of those trips we visited a beautiful beach town called Nazaré on the coast of Portugal, right in between Lisbon and Porto. The place was amazing, it had a huge beach along the bay closed by the cliff on the North side. On top of the cliff there was an old town with beautiful architecture and even a little cable cart that brings people up and down.
At the edge of the cliff a great panoramic view of the town and it's beach revealed itself. That's when I have noticed people jumping off the stones into water.
I think that was the first year when I got my brand new Canon ef 70-200mm f/2.8L lens so I immediately put that on and started taking multiple shots hoping to catch someone jumping. In reality I wanted to capture an exact moment of a kid getting into water, so I can get the splashes as well. Here are all the shots that I took at that moment and I thought I got it.
Only when I got back home to NYC and started going through the photos, I noticed one image, it was one photo right before the boy touched the water. With him being up in the air, at the peak moment of a jump, image felt so much lighter and calmer.
And here's the final retouched photo:
Usually when I get back from the trip I put all my photos to my Flickr account. For example all the shots from my volunteer trip in Portugal are all here. Much later I did photography portfolio site — photo.repponen.com. Since that photo was taken it was used in so many layouts as a placeholder image by many of our designers at the agency . Even when some designers left the company they kept using it internally at their new places.
Last year agency in Chicago IA Collaborative reached out to me asking to sell this photo to United Airlines and use it on the home page of the new United web site that they have been working on.
Though the new United site is not launched yet, the agency put together a case study of their work on the project and this is how home page on the new United web site is going to look like: