When I was coming up with deck ideas for Bordo Bello exhibition, that took place in New York City this year at AIGA's headquarters this year, I was sketching a lot of ideas in my notepad first. I like to use the shape of the object to present it as something else, that's pretty much how I ended up with half of the works in my personal portfolio.
I had a lot of different ideas, what I have scanned here is just one page where the idea of using a deck as a paper clip appears. I was also thinking of using the one on the left for a moment, to make it look like a boom-box you can carry on your shoulder. Then I googled it, and seems a lot of people though of the same thing before me. Another cool idea I had is to record an audio file of different tricks that can be performed on the skateboard, such as kick flip, ollie and so on; then using audio software get a visual wave file out of it. I could trace "wave files" in Illustrator and put different audio/tricks under each other with a name of what trick it was. But that seemed to be too much effort.
I settled on the paper clip. Seems to be such an obvious and simple idea, and I was sure someone already did it. I spent some time googling it and could not find anything similar. Took me 15 minutes to design it and I was about to submit it but decided to sleep on it.
Next day I came up with the idea of using the deck as a Space Capsule and place there a girl space traveling. I described the entire process previously in the blog here.
The paper clip took me 15 minute to make, the other one almost a week (just working couple of hours in the evenings). When I had both done I sent it around to some people to ask their opinion, and (to my surprise) all of them preferred the space one. So I decided not to think anymore and submit it to the exhibition.
Couple of weeks ago I decided to print both of them just for myself.
A lot of people asked me where did I get the prints. There's this awesome place in Colorado BoardPusher that allows you to print one-offs for just around $60. The quality was really good. The Space Capsule deck had a lot of little details and very thin lines and the print turned out amazing.